The appeal of southern Hip Hop has long been country vernacular over crunk beats that keep heads bangin’ and bodies movin’. While the head bangers and dance anthems haven’t ceased, in recent years, authentic Hip Hop and true lyricism have taken a back seat to commercial success. In steps Pro; while not on a mission to resurrect real southern Hip Hop--having been redeemed and commissioned to influence the culture--Pro certainly brings a nostalgia for what was and a hope for what is to come, as part of a greater movement infiltrating Hip Hop with a powerful message.

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