In 1993, after being fired from Uptown, Combs established Bad Boy Records, taking then-newcomer The Notorious B.I.G. with him. Both The Notorious B.I.G. and Craig Mack quickly released hit singles, followed by similarly successful LPs, particularly The Notorious B.I.G.'s Ready to Die.[11] Combs began signing more acts to Bad Boy, including Carl Thomas, Faith Evans, Father MC, 112 and Total, as well as producing for Jodeci, Mary J. Blige, Usher, Lil' Kim, TLC, Mariah Carey, Boyz II Men, SWV, Aretha Franklin, and others, and forming The Hitmen, an in-house production team.

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