Born in Meknes in Morocco April 4, 1948, Avi Toledano is known to European audiences for his involvement with the Eurovision Song Contest. In 1982 he represented Israel in Harrogate, UK with the uptempo revivalist number Hora. He finished in second place, although a considerable distance behind the German winner, Nicole.

In 1983 Toledano composed the song that represented Israel in the Eurovision Song Contest held in Munich, Chai (Alive). Performed by Ofra Haza, it scored second place.

Toledano also sang Carneval in the 1981 Israeli final, a song he co-wrote with Shimrit Or and which achieved third place. Another attempt was made in 1986 when Toledano wrote Lechaim for Chaim Moshe (3rd again). In 1989 Toledano performed in the Israeli final himself and took second place with Dayenu.
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