New MC (a.k.a. Big Zach) is a longtime staple of the underground hip-hop movement in Minnesota. As a teenager, Zach jumped on the scene early with his crew the Kanser Troop, playing coffee shop shows and opening for Twin Cities pioneers such as Urban Atmosphere (now known as just Atmosphere, of course) the Abstract Pack, the Micranots, Musab, and others. In 1997 Kanser pushed over 1,000 copies of Now, an album produced on Atmosphere producer ANT's 4-track and dubbed by hand to cassette.

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