South Korea’s top record label and music talent agency is branding the six-story building with a giant banner of its latest act, EXO, a boy band aimed at the Korean and Chinese markets. S.M. has taken over the basement with a pop-up store selling everything from bags, clothing, folders and postcards to collector’s edition CDs of Girls’ Generation, Super Junior and the company’s other groups. Some fans buy multiple copies of the same Girls’ Generation CD, which are packaged with different covers for each of the nine members.

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