P Diddy is a bit of a legend in his own lunchtime. The rapper has managed to create a huge empire based around clothes chain Sean John, whilst keeping public interest by constantly renaming himself - he says a court case made him want to move away from his previous name. Fair enough, restyling is not a crime, but moving from Puff Daddy to P Diddy? Not so much of a stretch. The king of 'bling', as those pesky North American rappers often chatter about, is still keeping his hand in musically...

Read more about P. Diddy ft. Keyshia Cole on Last.fm.


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