Never Say Never - New Device

New Device are an English hard rock band from London, UK. Influenced by the stadium rock giants of the late 80’s and early 90’s such as Guns N’ Roses, Aerosmith and Metallica, New Device manage to achieve a sound where so many others fail; authentic, solid, hard rock, written by real life long fans of rock music.


New Device were formed in London, England, in October 2007. Each member had previously met or played in bands with one another enjoying success releasing music internationally and touring with the likes of Bullet For My Valentine, Funeral For A Friend and My Chemical Romance, and although the band is in its infancy, they have, without doubt, earned their stripes on road.

The band almost immediately entered the studio on October 2007 to record four tracks with Romesh Dodangoda (Funeral for a Friend, Bullet For My Valentine) at Long Wave Studio, Cardiff. Over the course of a week they produced future hits - On Fire, Never Say Never, Heaven Knows and Takin’ Over. These recordings quickly gained interest and they were swiftly signed to Powerage Records.

They began recording their debut album in June 2008, at Outhouse Studios, Reading, UK, with long term friend Ryan Richards of Funeral for a Friend behind the drum kit. Mixing duties were handled stateside in Los Angeles by Cameron Webb (Motohead, Tenacious D, Godsmack).

With high hopes and an album full of songs that have the potential to pioneer a new rock movement, the band is now ready to start taking care of business and hit the road, bringing a stadium like presence to wherever they play including successful performances at the 2009 Download and Sonisphere Festivals along side Metallica and Alice in Chains the name a few.

The band had their first XFM Radio session aired in October 2009 and a serious amount of airplay throughout the UK including bbc radio 1/6 and Kerrang radio.

The band toured through November and December kicking off as main support for classic rockers Gun.
A UK tour supporting new rock upstarts Heavens Basement and a special one off secret sold out show supporting mainstream rock legends Europe followed.

In early 2010 the band underwent an unexpected line up change. Where most bands would have collapsed under pressure, New Device rose up to the new challenge. A brief audition process began and two new brothers where bought into the fold.

By May 2010 the band were back on the road, tearing up stages in main support of Dear Superstar.

In Early June the band were selected over thousands of bands to be the main support to Bon Jovi at The O2 Arena London, playing to over 20000 people. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.